Alexander Glenny Design - CLICKON Media

CLICKON Media Conference, Esports Uncovered

Client: CLICKON Media, UK
Services: Branding, visual identity, corporate report
& printed collateral
Year: 2019

As a small creative agency with niche expertise combining storytelling with data driven content, CLICKON hosted a series of conferences to help marketers better understand how consumer interests are changing.

The first event—'Esports Uncovered'—deconstructed the view of online gamers as introverts, instead defying expectations by being more socially connected than most of their contemporaries. As such, the visual style of the conference was tailored to this view of esports fans breaking through the isolated filter society places on them. This was achieved visually through a pixelated filter applied to imagery to break up the composition and give the reader the impression that they were viewing them through a screen. Despite fracturing the image, this effect also reflected the vast social connections esports fans had made through their shared passion and how the coming together of these people formed a much larger picture of their lives.

Likewise, the considered use of Good Type Foundry's 'Opposit' typeface was due to its use of wider strokes on the irregular sides of each letterform, thereby forming an unexpected aesthetic outcome whilst projecting a large amount of personality.

The project included a corporate report, presentation deck, name tags, pull up banners and various social promotions.