Best For Planet, Future Focused Packaging
Client: Best For Planet, AU
Services: Branding, visual identity, style guide,
packaging & illustrations
Year: 2021
Services: Branding, visual identity, style guide,
packaging & illustrations
Year: 2021
Collaboration with Twin Moon Studio
See more at bestforplanet.com.au
See more at bestforplanet.com.au
As a response to the increasing climate crisis and the urgency of a global response, Best For Planet realised the need for more eco-friendly and sustainable packaging options. Offering an affordable, plastic free and recyclable alternative to an overabundance of single use materials, Best For Planet seeks to both educate the market and provide an answer for these particular issues.
Working towards a plastic free future has never been so important (and achievable).
When designing the logo and branding, the natural environment and the future impact of reducing plastic waste was at the forefront. In order to create strong visual impact, a bold and capitalised sans serif logotype was utilised to draw the viewer's attention and highlight Best For Planet's message. This more weighty lockup was then paired with a lighter, more natural colour palette aimed at connecting the benefits of helping our environment with the human response necessary to achieve this.
The accompanying logomark features a single leaf enshrouded by a circle representing the natural environment being at the heart of our planet's survival. The circular, geometric appearance of the logomark also enables it to feature in the primary logotype for consistency and repetition across all branded communications.
Due to the requirement of flat colour and minimally branded packaging for client use, a series of supplementary illustrations drawing inspiration from differing natural landscapes were created to be used across printed collateral and as patterns for digital use in order to enhance the brand identity.
Packaging
Tote Bag
Brand Rollout
Graphic Example
